According to this article, Gabe Newell – the head of Valve – suggests that jerks should be charged accordingly for their actions.
I really can’t say it more eloquently than him, so I will just post the quote.
Talking to the Sports & Entertainment Marketing Class at Tippecanoe Valley High School, the Valve CEO explained how multiplayer games like Team Fortress 2 and Counter-Strike are often seen to have two predominant figures that frequently appear in game, that being the friends that everyone likes, and the other being ‘jerks’.
“Those two sets of people are creating two sets of value for everybody else, and they should be charged accordingly. The person who when he/she starts playing and a bunch of other people join their team, you might even think of giving the product to them for free. The person who is hated and everyone else leaves, you might want to make that person watch a bunch of ads to help compensate for the negative externalities the create.”
A subtle, inherent punishment for violations of the DBAD rule. This has to be one of the greatest gaming ideas I’ve ever heard.