So I read today that Zynga, the maker of “FarmVille,” has topped EA in total value at $5.51 billion.

I’m not sure how I feel about this.  On one hand, I like that new gamers are entering the gaming community.  On the other, I dislike that the games are being used as viral marketing tools.  I’ll need time to think about this one.

EDIT:  OK, I’ve thought about it, and I think it is a good thing.  While the exploitation of the social network is disconcerting, the game appears to be getting non-gamers into gaming.  At the same time, it isn’t driving gamers away from the art form.  With that in mind, it appears to be increasing the number of gamers around the world.

Keep an eye out for Zynga to make an IPO; it may be a good investment opportunity.  Or not.